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didier grossemy - 15 Golden Business Rules

didier grossemy says “This is business basics 101. Yet most of businesses don’t do it”

1. It is 5 times easier to sell something else to your existing customers than to get a new customer.
2. If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.
3. Where possible only sell to people who want what you have
4. If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.
5. When promoting your products find the “right appeal”.
6. The more information you give in your ads, the more you’ll sell.
7. Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads.
8. Never ever run any advertisement without monitoring the response.
9. Monitor everything you do to promote your business.
10. Don’t try to be creative or original.
11. Use benefit headlines in all your ads.
12. Client testimonials increase credibility - and sales.
13. Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.
14. Don’t listen to opinions and advice from well meaning friends, family and business associates.
15. Need more help? Contact us

didier grossemy and X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. more from didier grossemy

Article written by: didier grossemy

didier grossemy

didier grossemy Says:

Some tech-free celebs are recovering tech addicts. Tyra Banks told New York Times Magazine that her BlackBerry habit caused her physical pain. She has since gone low-tech and jots her thoughts in a notebook.
Technophobia, of course, extends far beyond cell phones.
Christopher Walken and David Sedaris don’t use cell phones or e-mail. Simon Cowell says he doesn’t know how to work a computer. President Bush was lampooned in 2006 for saying he uses “the Google” to look at maps of his Texas ranch. He reportedly doesn’t use e-mail for fear that his messages might be subpoenaed. Recently, however, his 84-year-old father, George H.W. Bush Sr., said that he enjoys emailing.
Paul McCartney has admitted he doesn’t know how to use ATMs and prefers writing letters over e-mail for “aesthetic” reasons. Elton John is nostalgic for the low-tech vibe of the 1970s. The singer frequently talks about the Internet’s stifling effect on community and creativity and even suggested to U.K. paper The Sun that the Internet be shut down for five years to spark better quality art and music.
Technophobia isn’t simply generational.
Some young celebrities strive to be tech free, too. Thirty-one-year-old Orlando Bloom has revealed that he doesn’t email or own a computer, because he “just [doesn't] want to deal with it.”

So here we are… it’s like every good thing in life, you must know how and when to use it but not abusing it. Technology and social tools of all sorts should be used to facilitate relationships but not be the only way of life or business communication. If you only rely on one aspect of communication, personal life or business will simply be disconnected from the real world and from the ultimate end results.

Common! Pick up the phone, don’t be scared…talk or meet someone, it’s good for you.

Article written by: didier grossemy

Are we connected or socially disconnected… didier grossemy

I personally believe that technology has reduced our social capital—the relationships that bind people together and create a sense of community. Consequences include decreased civility, loss of behavioural boundaries and increased crime. We must find ways to deal with our profound loss of social connectedness.

Even though technological advances have contributed significantly to the problem of isolation, the emphasis on individualism in today’s society has compounded it.

Pappano believes that often we may want to connect with others and to have deep and meaningful relationships, but we want it on our own terms. “We have moved from a society in which the group was more important than the individual,” she says, “to one in which the central figure is the self. … From the ashes of duty we have risen to claim not merely a healthy dose of freedom but individual supremacy. … We want success, power, and recognition. We want to be able to buy or command caring, respect, and attention. And today so many of us feel deserving of the service and luxuries once accorded a privileged few. We may live in a more egalitarian society, but we have become puffed full of our own self-worth.”

She believes that the concept of self-sacrifice is no longer a significant part of our modern cultural makeup and is often seen as weakness, not strength. More and more people are evaluating their relationships in terms of cost-benefit analysis and weighing friendship in light of investment and return. Today, instead of considering others, people are more likely to put their own needs first and ask, “What’s in it for me?”

As a result, many are experiencing a new loneliness that stems from being overcommitted and under connected. And increasingly we are being led into a social isolation that we barely notice. As Miller says, “little by little, isolation becomes familiar, even normal. Sadly, even loneliness becomes like the wallpaper in your room; you don’t even really notice it’s there.”
Is it because we want more? Of course it is…

Journalist Laura Pappano (The Connection Gap) examines the impact of the market-driven frenzy to have increasingly more. As we cut ourselves off from one another, we are surrounding ourselves with the newest and latest gadgets and material comforts. Not only do we want these things, however; we want them now. Like Gleick, Pappano believes that “speed has become the Holy Grail.

We want faster service, faster computers, faster fast food, and faster athletes. The pace is so frenetic that speed that is merely linear is no longer speedy. Speed must now have bulk. It is not enough for one thing to be done fast; many things must be done fast at the same time or in such tight sequence that one nearly cuts short the next.”

Multitasking, a term coined by computer scientists in the 1960s to express the ability of a computer to perform multiple operations simultaneously, is now applied to the human machine. Because it is possible to do several things at a time, we try to cram in as much as possible.
As Gleick writes, “These days it is possible to drive, eat, listen to a book, and talk on the phone, all at once, if you dare. No segment of time—not a day, not a second—can really be a zero-sum game.”

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Article written by: didier grossemy

You need it now more than anytime before!

Article written by: Didier Grossemy | X2 Digital CEO

New Client Acquisition

Didier Grossemy says that, when it comes to acquiring new customers, you need to build databases quickly and cost effectively.

Didier Grossemy says that most business owners would not have the appropriate technology and advanced analytics you need to determine your allowable cost-per-new-client, so you know your limits as well as when to increase spending.

Technology allows you to understand and build “Business Intelligence” with your customer’s behaviours. Please be kind to your business and the law requirements, DO NOT send email with Outlook, as it is not SPAM compliant and does not provide you any business intelligence to grow your business.

For example, when you send an email would it be helpful for your business to understand in real time the following?

• Did they receive your email
• Did they open your email
• How long it took them to open their email
• How many time they open the email
• what where they interested in reading
• Did they forward the email to a friend
• Did they click on a particular link if so how many times
• Automatically track and flag invalid e-mail addresses
• and more…

Your marketing efforts on acquiring the right type of customer for your organization must be constant and focused on building a strong database containing as many as possible prospects and customers through direct mail, print media, email, online activities, telemarketing, and point-of-sale registration.

If you don’t have an email database, here is a simple tip:

Step 1: organise a competition with a big prize e.g. “WIN A TRIP for TWO” (work with a travel agent to promote them and get it for free). Step 2: design and print a postcard and send it to your database or distribute it through your network or point of sales.
Step 3: yes… you may have to use an old delivery system such as the post services.

Result: conversion of an address book to an online database by getting the card recipients to register online.

Et voila…you did not have to call everyone to ask them for their email address and now your digital database is growing.

PS: Today the most cost effective communication solution is email (up to 1000 times cheaper) to create and send emails than direct mail distribution, the sooner you start building your email database the sooner you will build customer acquisition and retention at a very low cost.

Customer Retention

You must know that it is equally important to retain customers, as it is to generate new ones.

When you look at marketing solutions and deep analysis into your customer data you need to focus your efforts and investments on the most productive segments.

Build a retention plan that delivers the right message and communication to your customers to keep them coming back, to improve response rates, increase order values, and develop loyalty programs that maximise revenues and profits.

You must rely on lifetime value and regression modelling to predict future revenue streams and to determine the present value of new customers. This best practices approach ensures that money spent up front to acquire new customers pays dividends well into the future.

Customer Loyalty Programs

You may spend 5 to 10 times as much acquiring new customers as you will retain existing ones.

You will work hard and spend a lot of money to get customers to use your services or buy your products. It only makes sense to put an appropriate amount of effort into retaining those customers so that your company may enjoy long-term repeat business.

Your customers have more information today than ever before. Many are Internet savvy and all are out to find the best deal for them. One proven way to improve your chances of customer retention is through a carefully constructed customer loyalty program.
Quick tips:

• Identify and retain your best customer segments
• Extract more value from your customers
• Communicate more effectively one-on-one with your customers
• Estimate the value of your customers by segment
• Derive an allowable cost-per-new-customer
• Improve your brand or company image

Need professional help?
As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies.

Contact Didier Grossemy Blog Didier Grossemy On Linkedin Didier Grossemy Profile

Call us! on +612 9238 8125 or enquire now. Click Here

Web 2.0, the second generation of the Internet.

Didier Grossemy says that Web 2.0 is transforming the Internet into an even more powerful tool for businesses seeking to leverage technology to drive revenue, increase profits and reduce expenses. Didier Grossemy provides an holistic approach to Digital Marketing.

As Didier Grossemy says, it is easy to understand that virtually all businesses will be spending their marketing dollars online in the New Year. In fact, BtoB Magazine found that 79 percent of marketers plan to increase their online marketing budgets for 2008. In doing so, businesses will need trusted and experienced individuals, such as Didier Grossemy or company like X2 Digital behind them in order to fully capitalize on the following top five hot Web 2.0 trends:

Interactive web sites
In order to effectively compete and meet the growing demands of today’s more sophisticated customer, businesses are fanatically seeking to upgrade their web sites with features that enhance the user experience and deliver a measurable ROI from their marketing dollars. Businesses will focus on shifting their web sites from isolated, static information based destinations to highly functional platforms serving powerful web applications to end users that emphasize online collaboration, sharing, interaction and learning.

Managed Email Marketing
With email marketing delivering a $51.45 return on investment (ROI) for every marketing dollar spent, according to Direct Marketing Association, businesses will continue to shift greater portions of their direct mail budgets to email marketing. More email marketing campaigns in 2008 will focus on highly targeted offerings, links to rich media content and social networking.

Social Networking
As online interaction becomes more and more prevalent in society; consumers are turning to online ratings and reviews, testimonials and blogs to educate themselves on products, services and much more. comScore recently found that more than three-quarters of review users in nearly every industry category reported that the review had a significant influence on their purchase. Businesses need to have social networking interaction features such as customer reviews, testimonials and blogs implemented into their web sites for 2008 to meet the growing needs of their customers.

Video
Whether businesses plan on implementing video to run ad’s, product demonstrations and reviews or as email links, the main point is that they will be using video in 2008 more than they ever have. In fact, 86% of online retailers used some form of video during the shopping experience in 2007, up from 52% last year. While potentially enhancing the user experience, video can also annoy and frustrate visitors. Businesses that use videos incorrectly on their websites can cause pages to load slowly, crash browsers and lose customers and dollars.

RSS Feeds
RSS is heading closer towards mainstream adoption as more businesses begin to implement RSS feed subscriptions via their web sites. For 2008 the pace of RSS growth is set to accelerate for both consumer usage and business implementation. RSS is geared around segmentation, therefore, failing to offer subscribers options with their subscription or sending them information they didn’t sign up to receive will quickly lead businesses to RSS failure.

Need professional help?

didier grossemy As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on+612 9238 8125 or enquire now.

Article written by:

Article written by: didier grossemy

Web 2.0, the second generation of the Internet.

Didier Grossemy says that Web 2.0 is transforming the Internet into an even more powerful tool for businesses seeking to leverage technology to drive revenue, increase profits and reduce expenses. Didier Grossemy provides an holistic approach to Digital Marketing.

As Didier Grossemy says, it is easy to understand that virtually all businesses will be spending their marketing dollars online in the New Year. In fact, BtoB Magazine found that 79 percent of marketers plan to increase their online marketing budgets for 2008. In doing so, businesses will need trusted and experienced individuals, such as Didier Grossemy or company like X2 Digital behind them in order to fully capitalize on the following top five hot Web 2.0 trends:

Interactive web sites
In order to effectively compete and meet the growing demands of today’s more sophisticated customer, businesses are fanatically seeking to upgrade their web sites with features that enhance the user experience and deliver a measurable ROI from their marketing dollars. Businesses will focus on shifting their web sites from isolated, static information based destinations to highly functional platforms serving powerful web applications to end users that emphasize online collaboration, sharing, interaction and learning.

Managed Email Marketing
With email marketing delivering a $51.45 return on investment (ROI) for every marketing dollar spent, according to Direct Marketing Association, businesses will continue to shift greater portions of their direct mail budgets to email marketing. More email marketing campaigns in 2008 will focus on highly targeted offerings, links to rich media content and social networking.

Social Networking
As online interaction becomes more and more prevalent in society; consumers are turning to online ratings and reviews, testimonials and blogs to educate themselves on products, services and much more. comScore recently found that more than three-quarters of review users in nearly every industry category reported that the review had a significant influence on their purchase. Businesses need to have social networking interaction features such as customer reviews, testimonials and blogs implemented into their web sites for 2008 to meet the growing needs of their customers.

Video
Whether businesses plan on implementing video to run ad’s, product demonstrations and reviews or as email links, the main point is that they will be using video in 2008 more than they ever have. In fact, 86% of online retailers used some form of video during the shopping experience in 2007, up from 52% last year. While potentially enhancing the user experience, video can also annoy and frustrate visitors. Businesses that use videos incorrectly on their websites can cause pages to load slowly, crash browsers and lose customers and dollars.

RSS Feeds
RSS is heading closer towards mainstream adoption as more businesses begin to implement RSS feed subscriptions via their web sites. For 2008 the pace of RSS growth is set to accelerate for both consumer usage and business implementation. RSS is geared around segmentation, therefore, failing to offer subscribers options with their subscription or sending them information they didn’t sign up to receive will quickly lead businesses to RSS failure.

Need professional help?
X2 Digital - As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on+612 9238 8125 or enquire now.

Article written by:Didier Grossemy Blog Didier Grossemy On Linkedin Didier Grossemy Profile